PIX is the innovation and venture arm of Phoenix Insurance, an insurance company in Israel offering life, health, and general insurance products as well as pension and investment management.PIX aims to locate and implement cutting-edge insurance technologies in the business environment.

Its primary goals are to find innovative solutions for its core business problems, to enter new markets, and to improve its customers experience when purchasing and using insurance products.PIX is start-up ready, offering a quick go-to-market and connections to its international partners in order to grow new business opportunities for its potential partners.