Appcharge is the developing direct-to-consumer platform for mobile game publishers to scale paying user growth.Appcharge provides publishers with the capabilities to build customizable web stores using own brand assets, and optimize player retention through a library of personalized gamified offers, monetization and AI-driven features.

Publishers that use Appcharge as their Merchant of Record additionally become financially compliant worldwide — gaining support in over 500 payment methods, 80 currencies, and more.